In 2016, I stunned upon an article written in Telegraph entitled “Lego – a better investment than shares and gold”. The article prompted me to look deeper into its potential for investment and store of value.
The closest Lego shop to me is in Legoland themepark. I purchased a few Starwars Lego sets and left them unopened. In 2019, I begin to see price appreciation for sets that ran out from retail circulation.
Below are the features that made me invest in Lego sets,
It has huge brand name that lasted generations with almost no equal competition
Collaboration with big franchises such as StarWars, Marval, Simpson and many more to produced exclusive themed sets.
Due to demand, the company is able to increase the sets selling price with respect to increasing inflation
Most sets eventually retires, which lead to scarcity and price appreciation. Although with exception, certain popular sets are re-released with slight design change, but often the original set retains its price appreciation.
Lastly, the sets are incredibly beautiful (even just from its packaging design) and creative. The construction steps are logical, enabling a wide age range of enthusiast to be involved in it.
The main drawback about Lego set investing is handling and storage. Although the packaging is as solid as it can get, it is made from carton box which is prone to damage if not handled or kept properly. And, it takes up space. For me, instead of keeping them in my limited storeroom space, I proudly displayed them at home just like a valuable painting and furniture.
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